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Privacy Policy

Questions? Email us at info@borderlandfestival.com

Privacy Policy

Last Updated: February 6, 2026

Borderland Music & Arts Festival (“Borderland,” “we,” “us,” or “our”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how information is collected, used, and protected when you visit borderlandfestival.com or interact with us online.

This policy is intended to comply with applicable privacy laws, including the New York SHIELD Act and the California Consumer Privacy Act (CCPA), as amended by the CPRA.

Information We Collect

Information You Voluntarily Provide

When you interact with our website or sign up for communications, we may collect:

  • Name
  • Email address
  • Phone number
  • Mailing address
  • Information submitted through forms, surveys, contests, or promotions

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

  • IP address
  • Browser type and device information
  • Pages viewed and time spent on the site
  • Referring URLs
  • General location data (city/state level)
  • Cookies, pixels, and similar tracking technologies

How We Use Your Information

We use collected information to:

  • Communicate festival news, updates, and announcements
  • Provide presale access and event-related notifications
  • Send marketing emails or SMS messages (with opt-out available)
  • Improve website functionality and user experience
  • Analyze site traffic and engagement
  • Respond to inquiries and provide customer support
  • Comply with legal and regulatory requirements

Third-Party Services We Use

Laylo

We use Laylo to manage email and SMS communications, including sign-ups, announcements, and marketing messages. Information submitted through Laylo-powered forms is processed and stored in accordance with Laylo’s privacy practices.

You may opt out of Laylo email communications at any time using the unsubscribe link, and opt out of SMS messages by replying STOP.

Google Analytics 4 (GA4)

We use Google Analytics 4 to analyze how visitors use our website. GA4 collects aggregated and anonymized information such as page views, session duration, traffic sources, and general geographic data. This information helps us improve site performance and content.

Google may use cookies or similar technologies to collect this data in accordance with its own privacy policies.

Meta (Facebook & Instagram)

We use Meta technologies, including the Meta Pixel, to measure advertising performance, understand user interactions, and deliver relevant advertisements. Meta may collect or receive information from our website and use it according to its privacy practices.

You can manage ad preferences through your Facebook and Instagram account settings.

Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to:

  • Remember user preferences
  • Analyze site traffic and performance
  • Support advertising and remarketing efforts

You may manage or disable cookies through your browser settings. Disabling cookies may affect certain site features.

New York State Privacy Rights

In compliance with the New York SHIELD Act, Borderland maintains reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, use, or disclosure.

New York residents may request:

  • Access to personal information we maintain
  • Correction of inaccurate information
  • Deletion of personal information, subject to legal limitations

California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act and California Privacy Rights Act:

Right to Know

You have the right to request information about:

  • The categories of personal information we collect
  • The sources of that information
  • The purposes for collecting it
  • The categories of third parties with whom it is shared

Right to Delete

You have the right to request deletion of your personal information, subject to certain legal exceptions.

Right to Correct

You have the right to request correction of inaccurate personal information.

Right to Opt Out of Sale or Sharing

Borderland does not sell personal information.
We also do not knowingly share personal information for cross-context behavioral advertising in a manner that would constitute a “sale” under CCPA.

Right to Non-Discrimination

We will not discriminate against you for exercising your privacy rights.

How to Exercise Your Privacy Rights

To submit a privacy request, please contact us at:

Email: info@borderlandfestival.com

We may verify your request before responding, as permitted by law.

How We Share Information

We do not sell your personal information.

We may share information only:

  • With trusted service providers that assist in website operation or communications
  • To comply with legal obligations or lawful requests
  • To protect the rights, safety, or property of Borderland or others
  • In connection with a business transition or restructuring

All service providers are required to safeguard personal information.

Data Security

We use reasonable and appropriate safeguards to protect personal information. While no system can guarantee absolute security, we follow industry best practices to reduce risk.

Children’s Privacy

Borderlandfestival.com is not intended for children under 13. We do not knowingly collect personal information from children. Any such information will be deleted promptly if identified.

Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date. Continued use of the website indicates acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:

Email: info@borderlandfestival.com